Our vision
UAE-based international trading
Smarter sourcing.
Stronger business.
C&O General Trading connects organisations with dependable products, capable suppliers and commercially sound supply solutions across the UAE, GCC and wider Middle East.
2022Established in the UAE
3Active regional markets
10+Supply categories
Regional reachGlobal sourcing capability
Procurement-ledInternational sourcingReliable supplyRegional partnerships
Who we are
Trading beyond borders.
We are a procurement-led trading and supply solutions company, built to make complex sourcing simpler, clearer and more reliable.
From our UAE base, C&O combines senior procurement and supply chain expertise with a growing regional network. We support customers from requirement definition through supplier selection, commercial negotiation, order coordination and final delivery.
Our mission
To deliver responsive sourcing and supply solutions that create measurable value through quality, reliability and transparency.
Integrity
Honest communication and responsible commercial conduct.
Reliability
Realistic commitments supported by disciplined follow-through.
Partnership
Long-term relationships built around mutual value and trust.
Agility
Responsive execution without compromising quality or control.
What we do
End-to-end commercial capability.
More than traditional trading: disciplined sourcing, commercial control and coordinated execution from enquiry to delivery.
01
Strategic Sourcing
Requirement clarification, market research, qualified supplier identification, quotation analysis and fact-based negotiation.
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International Trading
Reliable import, export and supply solutions through local, regional and international manufacturing and distribution channels.
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Supply Chain Coordination
Order follow-up, documentation, freight, customs interface, delivery planning and after-sales issue resolution.
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Distribution & Market Entry
Structured support for selected manufacturers and brands seeking qualified opportunities across the GCC and Middle East.
Start a conversationThe C&O difference
Procurement discipline in every transaction.
We look beyond the quoted price to evaluate the factors that protect your operation and determine total value.
- Clear requirement and specification control
- Qualified manufacturer and supplier selection
- Total-cost, lead-time and risk assessment
- Commercial negotiation and contract alignment
- Delivery visibility and supplier follow-up
Our sourcing process
Discover
We define the operational need, specification, quantity, delivery point and acceptance criteria.
Source
We identify suitable manufacturers, authorised distributors and qualified regional or global suppliers.
Evaluate
We compare compliance, capability, total cost, lead time, risk, warranty and commercial terms.
Deliver
We coordinate the order, documentation, logistics, delivery and after-sales follow-up.
Products & sectors
Diverse supply. One accountable partner.
Our diversified model supports recurring supply, project requirements, difficult-to-source items and carefully selected distribution opportunities.
01
Industrial & MRO
02
Safety & PPE
03
Education & Office
04
Healthcare & Laboratory
05
Pharmaceuticals & Wellness
06
Cosmetics & Personal Care
07
Fitness & Lifestyle
08
Construction & Facilities
09
Hospitality & Retail
10
Custom Procurement
Product availability and regulated-sector activities are subject to applicable licensing, registration, customer specifications and destination-market requirements.
C&O online store
Business essentials. A simpler way to shop.
Visit our online store for a growing selection of practical products for work, business and everyday use.
Explore curated safety products, tools, office essentials and lifestyle items—supported by the same focus on value, quality and reliable service that defines C&O.
Safety & PPE Tools & Equipment Office & Stationery Lifestyle Products
Visit the online store Explore our online collection
Products selected for work, business and everyday life.
SafetyToolsOfficeLifestyle
Browse cno.ae
Regional network
Local insight. Regional reach. Global outlook.
C&O is headquartered in the UAE with developing commercial relationships in Jordan and Oman. Our network brings together manufacturing, pharmaceuticals, fitness and retail capability.
United Arab EmiratesJordanOmanGCC expansion
Selected relationshipsMarket / Sector
Beta Medical & Cosmetics IndustriesJordanManufacturing
Integrated Pharma CityOmanPharmaceuticals
Pulse Fitness CenterJordanFitness
Sigma GymJordanFitness
PERFU4MEJordanRetail
The authority and scope of every commercial relationship are governed by the relevant agreement.
Built on trust
Quality, compliance and responsible growth.
We apply controls proportionate to the product, transaction and market risk—protecting quality, documentation and delivery.
Quality assurance
Specification control, capable sources, document review, inspection planning and structured non-conformance follow-up.
Commercial compliance
Clear scope, accurate transaction documents and respect for applicable laws, licence conditions and contractual commitments.
Responsible sourcing
Fit-for-purpose products, practical consolidation, responsible packaging and supplier expectations that support sustainable value.
Let's work together
Tell us what you need. We'll build the right supply route.
Share your item description, specification, quantity, delivery location and required date. For partnerships, send your company profile, product portfolio and proposed market.